Saturday, February 11, 2023

Apprise, not monetize

As I gain more followers and my reviews increase in traction, some people suggested that I pivot my food review efforts from Google Maps to other social media platforms. Food/restaurant reviews are a buzz nowadays and content creators seem to have their respective cult following. So much so that they could make or break a business. Logically, they would get invites from establishments that want a feature or a recommendation. As a person who relies on food reviews/testimonies to look for places to eat, I would question the genuineness of a paid reviewer or a sponsored post. Are you still impartial and truthful? Would you have given a different view if you were not paid or incentivized? Are you doing work or public service?

Google Maps prohibits content that has been incentivized by a business in exchange for discounts, free goods and/or services. The aim is to crowd source customer satisfaction, experiences, and information for the general public. When everyone is allowed to contribute, the influence of paid advertising is lessened. The voluntary and honest reviews level the playing field for the mom-and-pop businesses. Everyone has the opportunity to give his/her opinion and verify other people's claims. There are no influencers, only local guides. 

Although I will not be able to monetize my efforts, I will stick with reviewing in Google Maps. More than the potential income, I value my freedom, credibility, and impartiality. There is no pressure to regularly post content for the fans (or haters). I do not have to please anyone, and I am not indebted to anyone. I write reviews in hopes that other people will benefit from them the same way I benefit from other people's reviews. 

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